Using Authorities for Answers in Blogging for Business – Magazine Challenge Part Three

Browsing through magazines can be good for your business blogging health, which is why I’ve devoted this week’s Say It For You blog posts to corporate blog writing a’ la Natural Health Magazine. 

My motive for periodically testing my wits in a “Magazine Challenge”: to prove the point that blog content writers need never run out of ideas for their SEO marketing blogs.

While a restless mind seems to be a Rhoda Israelov hallmark, I’ve never been diagnosed with “restless leg syndrome” (I’d never even heard of the condition before all the TV ads began harping on it).  So, why am I choosing to highlight the Natural Health article “How can I calm restless legs?” Because it illustrates an effective way to impart important information in corporate blog posts without the business owner or practitioner coming across as either pompous or critical of readers’ behavior.  

In the magazine article, advice from three different sources is presented to readers:  an integrative physician, a nutritionist, and a naturopath. We read how each one of those professionals describes RLS symptoms and what each one suggests the possible causes might be. From my viewpoint as an Indianapolis blog writer, it seemed that, while I was getting a whole lot of information, the tone was not at all threatening – these were three authorities expressing their points of view.

One very compelling aspect of business blog writing is that business owners have a chance to provide very valuable information to readers relating to their industry or professional field.  In other words, your corporate blog posts can be a tool to position yourself and your business as the “go to” source for things readers want to know!

But what this restless leg syndrome article in Natural Health Magazine showed me is that letting outside authorities help you convey your message to your readers can be a very good idea in blogging for business. For this tactic to be of the most business blogging help, however, I’d have business owners “let the authorities talk”, then add their own spin based on their own experience in their field.