The Privilege of the Business Blogging Platform

If ever you’re tempted to become cavalier about the quality of your blog writing, just remember – it’s up to us professional content writers to counterbalance stuff such as this:

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(Can that be for real? Unfortunately, yes.  And a lot more like it is crowding our business blogging air space, too.)

As a corporate blogging trainer in Indianapolis, my favorite recommendation to business owners and to the freelance blog content writers they hire to help bring their message to their customers is something I learned from my sixth grade English teacher: “Autograph your work with excellence.”:

I confess that when I began to come across incomprehensible online content, my first “take” was that it must have been created by non-native speakers of the English language. Business owners or professional practitioners had needed content writing help, I concluded, and had chosen to outsource the work overseas to save on costs.

When I learned about “spinned content”, I realized that the “gibberish” effect in some of the incomprehensible text I was finding could well be the work of a computer program, not of some overseas content writer. (Spinned content is reproduced by replacing words with synonyms, for the purpose of re-using content and repeating keyword phrases many times with an eye to “winning search”.)

I can recall the time that, as a new member of the National Speakers Association, I was first introduced to the phrase, “the privilege of the platform”. Along with the privilege of addressing an audience, taking people’s time and attention, I was being taught, comes the duty to offer quality material and to present it in a quality manner.

Today, decades later, I realize that there’s a privilege to blogging, too.  That privilege comes with a duty we freelance blog content writers have to offer usable, high-quality, well-researched content, presented in quality fashion.  Our online readers have a right to expect no less.