Take Care Of The Words In Your Blog, And The Words Will Take Care Of You

In October’s Southside Times, advertising guru Dr. Robert Montgomery talks about Elmer Wheeler’s “Six Rules For Successful Salesmanship”. Interesting; I’d actually been taught these very rules years ago, and, like Bob Montgomery, I find them every bit as relevant today as they were back then. 

Two pieces of Wheeler advice, I think, are an especially good fit for today’s business bloggers (and, of course, for ghost bloggers as well). “We live in a ‘my’ world”, says Wheeler, so “your sizzle must transfer the concept of ownership to your customer….Get people to like you before you introduce your product.”  Blogs are made to order for this getting-people-to-like-you thing, because, done right, they’re informal and allow your humanity to shine through.  In fact, as I brought out in How Say It For You Was Born, as a professional ghost blogger, working with you, the businessowner, I need to listen with my “third ear”, capturing your passion and style in order to speak in your “voice” to your potential customers, person-to-person.

A second Wheeler principle business bloggers would do well to heed is, “Don’t write –  telegraph!  Your first ten words are more important than the next 10,000.”  Search optimization specialists explain that, for maximum impact on search engine ranking, a blog’s title as well as its content should incorporate as many key search terms as possible.  Those key words are what help your blog get “found”. From there, though, it’s up to the blogger to engage the reader with relevant content that’s up-to-date and interesting, starting with the opening words of the blog. 

Business owners who take care of blogging for business, posting frequent, relevant content, and doing it with passion and discipline, (or who, lacking the time or inclination to maintain such a prolonged effort, hire ghost bloggers), will find their blog helps take care of their business!