Small Businesses And Blogs: Bigger Than You Might Think

Small business is big stuff around Indiana.  From the Indianapolis Star the other day, I learned that 98% of Indiana employers qualify as “small” by the U.S. Small Business Administration standard of 500 employees or less.  In my work as a professional ghost blogger, I’m dealing mostly with clients at the small end of “small”, those with 30 employees down to one-man or one-woman shows.

One reality of owning a small business is the need to “shout loudly” to get found, and the need to do that on a limited marketing budget.  The “Business Profiles” section of IndyStar a couple of weeks ago urged us to patronize small businesses, saying “You’ll get personalized service and quality products while boosting your local economy.” Still, many challenges persist for small businesses in this age of stay-home-and-click-to-find-anything.

Those challenges, in essence, are what makes my work as a ghost blogger for business so satisfying.  I actually get to help level the playing field a little, giving my small business owners a chance to compete with bigger guys, “win search”, get found, and bring in new customers and clients.  Through providing recent, relevant, and constantly changing content on the Web (and, with my help, doing it frequently), those “little ones” get a chance to be big, not only in the aggregate as part of that 98% of Hoosier businesses, but individually!  At the very least, these small businesses can be bigger than one might imagine based on size alone.  In the blogosphere, you see, small can be beautiful.