Sez Who? Business Blogging Statistics

There are 45 reasons to blog.  

Oh, yeah? Sez who?

Tatiani Liuberets’ Internet Marketing Blog can answer the “Sez who?” question; she’s collected stats from sites such as Hubspot, BlogHer, Sysomos, and InsideView, all attesting to the power of the blog. As a business blog writing trainer, I thought year-end might be a good time to pass along at least a few of those numbers, by way of encouraging the troops.

Blog content writers are trusted.

• 81% of U.S. online consumers trust information and advice from blogs. (BlogHer)  
   
• So, what about business-to-business blogging?  Companies that blog have 97% more inbound links. ( Hubspot)
   
• 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.(TMG Custom Media)

Blog content works to market products and services.

• 37% of marketers say blogs are the most valuable type of content marketing. (Content Plus)
   
• 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer)
   
• 78% of chief marketing officers think custom content is the future of marketing. (Hanley-Wood Business Media)
   
• 68% of consumers are likely to spend time reading content from a brand they are interested in. (The CMA)

It’s happening. Now.

•  128 million people in the US are blog readers (MyMarketingDept)

Sez I,  there’s really only one reason to blog – you’re interested in getting a share of that!