Placing Blog Readers on the Right Side of the Future

“No one wants to be on the wrong side of the future, to be left behind,” writes Psychology Today Editor-in-Chief Kaja Perina, and as business blog content writers, we can be at our best when we’re helping others feel like they’re armed with the information they need to keep up with it all.

• In the Business of Law blog, (target readers are attorneys) Michael B. Rynowecer predicts that cybersecurity cases will grow at three times the market rate, and he cautions practitioners that data-driven approaches to the practice of law can provide an incredible opportunity for law firms who get ready for that emphasis.
• In Accountingtoday, Michael Cohn warns his CPA readers that “It’s value-based pricing, not hours-based pricing, and a lot of firms are moving in that direction.” The earthhour.org blog discusses ways in which global warming is affecting farmers, fishermen, and tourism, while the AIA Dallas Springboard blog suggest ways architects can take back design control by working on project teams with general contractors.
• In the gov.UK blog, Justin Varney explains the enormous difference sport and leisure professionals can make in the public’s overall health. There is a huge network of people working in the sports and leisure, Varney explains, but those experts need to fully understand the health impact of physical activity.

According to Poppy King, founder of Lipstick Queen, every company has three jobs to do: solving problems, exciting the imagination, and speaking the truth.

As we arm our business clients’ customers with the information they need to move ahead into the future, we perform the same three jobs. We do those jobs best by helping readers feel they are on the right side of the future.