One Vote Per Person After Bloggers And Lobbyists Have Their Say

On the radio talk show “Abdul In The Morning”, a caller was railing about political lobbyists, saying the usual things about how big money interests unduly influence lawmakers.  A lively discussion ensured.  I thought Abdul’s response related to the world of business blogging: “Lobbyists are professionals”, Abdul stated, going on to point out that, just as you would take your car to a mechanic or visit a physician, each of whom has expertise that can be beneficial to you, a lobbyist can provide a useful function.

A lobbyist knows how government works, knows when the time is opportune to visit a legislator, and what approach might be most in tune with each legislator’s areas of focus.  And here’s what Abdul brought out that I think is so apropos to my work as a professional ghost blogger: “At the end of the day, lobbyists and legislators have the same number of votes as you and I do – ONE!”  Blogging, like lobbying, is simply a tool – a very effective tool –  in getting a message to a target audience.

Business blogging works to drive traffic to websites.  Many business owners would like to get on board with this marketing tool, but simply lack the time to generate the “recency and frequency” that can bring the desired results.  That’s where a professional ghost blogger becomes a “lobbyist”, bringing experience and expertise to the task of creating the “trade show booth” online.

At the end of the day, each potential customer browsing the web for information about something you sell, something you do, or something you know a lot about, will have one vote (to click to your website or to go on browsing).  Those potential customers find you because of your blog, and can “elect” to move further.  From there, those customers will vote – with their dollars!