Not Always “Aha!” – Blogging Can Rhyme In Time

In “Creatively Mindful Gifts”, Ellen Michel, outreach manager for Bloomingfoods Market and Deli, had some interesting things to say about gift giving during the upcoming holiday season.

As a professional ghost blogger, I’m always on the alert for “tidbits” that capture big concepts using very few words. In her article, Michel remarked that “We don’t have to make everything new at a time when people take greater pleasure in basking in memories.”  She mentioned the “rhyme in time” effect that gives us a chance to repeat and recall time-honored rituals during the holidays.

In an earlier Say It For You blog (see Aha, Aha! Right Rope For Your Blog) I’d mentioned that your business blog should be designed to elicit an “Aha!” response. I pointed out that your potential customer is searching online for a product, for service, or for information, and that he or she’s moving fast.  You’re hoping that your blog can cause a “light to pop on”, so that the Internet browser will want to stay on the blog long enough find out more about you and your business.

There’s another aspect to gaining a blog following, though.  Often, once searchers find valuable, relevant, and well-written information in a blog on a topic of interest to them (which is how they came to make their way to your blog in the first place!), they’re likely to come back for more.  Even if some visitors are not prepared to make a purchase decision today, they may well come back to visit as regular blog “fans” That’s where your blog’s “rhyme in time” effect can kick in, offering fans a space to feel at home and to enjoy sharing – and, yes, repeating – information about the things that interest you both.