More Brain, Less Drain With Professional Ghost Blogger

As I drove home after a downtown meeting the other day, my eye was caught by four words on a billboard.  My first thought was that someone had designed the perfect ad for my ghostblogging business. But, no, it turned out to be a billboard ad for Indiana University: “More brain, less drain.”

Talk about an effective “word tidbit”!  It wasn’t necessary for I.U.’s advertising folks to use any more than those four words – Indiana’s “brain drain” has been the stuff of headlines, talk shows, and even political rhetoric for decades, deploring the number of students who get their degrees here in Indiana, then take off to work out of state.  In one sense, while this was a billboard I was looking at, not a blog, the ad followed good blogging principles by keeping the message short.  Quamut, the “go to how to blogging guide”, advises bloggers to get right to the point.

But, in making the connection between that billboard and blogging, I found the words “brain” and “drain” most important for business owners to keep in mind.  In my earlier blog post  In Blogs Or Tennis, Start Strong, Avoid Fizzle, I stressed the fact that many start out blogging with the best of intentions, only to find themselves unable to keep up with regular blogging while also keeping up with the demands of their own business.  Since frequency and recency play such a large role in search engine rankings, what a professional ghost blogger can add to the marketing mix is a discipline of consistently posting high quality content on behalf of the business.

Put briefly, hiring that extra “brain” relieves the “drain” on the business owner’s resources of times and energy.  Business owners can devote themselves to taking care of business, rather than writing about it.