Learning to Bunt in Your Business Blog Writing

“The bunt isn’t a game changer, like a homer or a triple.  Instead, it nudges things along – keeping the ball as far as possible from where your opponent wants it to be,” is just one of many of the lessons from her Dad that Sandy Hingston recalls in FamilyDigest.

When I offer business blogging assistance to Say It For You clients, I often need to remind business owners new to blogging that it isn’t the sort of marketing tactic likely to “hit it out of the park”.  On the other hand, consistent business blog writing, very much like bunting in a ball game, will almost certainly nudge things along.

Sandy Hingston’s dad taught all his kids that bunts are things of beauty, “means to an end, a strategy, brains over brawn.” As a professional ghost blogger offering corporate blogging training, I think Mr. Hingston’s teachings are quite fitting when it comes to writing for business in the form of blogs.

“Remember: control.”
A blog can give a business the ability to exercise journalistic control.  Blog content writers have the ability to put out news about the business with the business owner’s own slant on it! If there’s ever any negative news about the industry or the company, I teach Indianapolis blog writers, the blog is the perfect place to field questions and comments head-on.

“He makes me do it again and again and again.”
Material that is recent and frequently posted is more likely to be indexed by search engines. Like bunting practice with Sandy’s dad, SEO marketing blogs succeed in large part based on continuing to post new content every few days.

“Brains over brawn.”
Blogging for business is one way small business owners with small marketing budgets can compete, using “pull marketing” to meet strangers and increase their customer base without mounting expensive advertising campaigns. According to Chris Baggott of Compendium Blogware, because blogs are specific, relevant, and personal, they tend to be more successful than traditional websites in targeting and attracting the right kind of visitors, those who need and want what you have to offer.

No, as I remind freelance blog writers and their business owner clients who are in a rush to make the cash register ring, blogging for business is rarely a game changer. But as a means to an end, part of an overall, long-term marketing strategy, it can be a thing of beauty!