“Learning Around” For Your Blog – Part Six

You might say that the Learning Around For Your Blog hobby horse I’ve been riding for the past two weeks is my way of saying "No way!"  You see, one complaint I hear far too often from beginning business bloggers – or from business owners putting off business blogging – goes something like this:

"I’ll run out of ideas after the first three blog posts! After all, I can say only so many things about my business, right?"

No, not right, not one bit right, is the point I’ve been trying to emphasize in my last five blog posts. Because what I’ve found over the years I’ve been a professional blogger and business blogging trainer, is that as long as we bloggers keep listening and leaning, we stay excited.  And when people read our blogs, they can sense that excitement. Who wants to do business with you if you’re bored?

"Reading around" and "learning around" is my prescription for keeping blog post content fresh and engaging. You learn snippets of O.P.W. (Other people’s wisdom).  You put your own slant and insight on those thoughts to relate them to what you do, what you sell, and what you know about.  It’s truly a magical formula, and (as they say on late-nite TV), you don’t even have to go to the gym!

In my own history, career #1 was teaching.  I can vouch for the truth of the old saying that the best way to reinforce what you’ve learned is to teach it to someone else.  In a way, that’s what I’ve been expressing in this series about business blogging ideas.

In blogging, we’re "teaching" about our business to our online visitors. When we really work at finding different ways to do that, the side benefit is we gain deeper understanding of what our own business is really all about!