Honoring Business Blogger Ghosts on Halloween

In traditional belief and fiction, a ghost is the soul or spirit of a dead person or animal that can appear in visible form to the living, explains Wikipedia. Of course, with today being October 31st, ghost costumes are the dress of the day at parties and even in the workplace.

Here at Say It For You, the term “ghost” takes on a whole other meaning. A ghostwriter, of course, is someone who writes books, articles, stories, reports, song lyrics, or performs other kinds of wordsmithing on behalf of another person or organization.

Generally, entrepreneurs don’t have a great deal of time when it comes to writing blog posts. That’s why, as John Jantsch of ducttapemarketing observes, “Outsourcing content creation is an essential tactic, especially for small businesses.”

Most business owners and professionals are clear that the potential benefits of corporate blogging are substantial, but for one (or sometimes all) of three reasons, they haven’t been able to make their blog keep happening:

• no time
• no motivation to make it a priority
• no talent to apply to business blogging.

Should we be celebrating the use of professional copy writers to create business blog content? asks Robin Hale of writers-elite.com. Hale answers her own question in a decisive affirmative. Without delegating the task of bringing your voice and your brand value to a target audience, she warns, you “can’t expect to grow beyond the limited number of tasks you can accomplish on your own. Ghost writers, bloggers, and even ghost tweeters are valued resources that will clear your plate and allow you to further carry out the plan and growth of your business,” she adds.

“The ghost is hired primarily as a professional freelance writer, in order to produce high quality writing copy and so that the writing reads professionally,” explains Karen Cole of freelancewriting.com. (I loved reading this sentence) “A paid professional freelance writer is often the only source to which to turn to get sparkling, well written website copy or other paid professional writing copy.”

As you’re donning your Halloween costume, remember to honor all the business blogger ghosts who make that sparkling blog content happen!