Excellence, Leadership, Intimacy – the Triumvirate of Business Blogs

Positioning yourself in the market is all about carving out a spot in the competitive landscape, says Marketing MO, and one thing many small businesses overlook is how they provide value at the highest level. There are three essential methods for delivering value:

• Operational excellence.  If this is the principal way you deliver value, you’re not focused on creating new or better products, but on producing more volume at a lower cost.
   
• Product leadership. Your customers care most about quality and are willing to pay for it, so you’re focused on staying one step ahead and capturing more market share.
   
• Customer intimacy. You’re focused on knowing as much as possible about your customers so you can deliver customized, correct solutions over time. Every interaction is a chance to deliver solutions.

“What you’re ultimately striving for is to be known for something – to own mindshare of the market,” Marketing MO goes on to say. The word “say” is key, of course, for all blog content writers.  That’s what we do, after all, at Say it For You – deliver the message about the way our business owner and professional practitioners deliver value.

As Marketing MO points out so clearly, you have a better chance of achieving mindshare if you define a strategy and build a brand around it. “You can provide the best offering, the cheapest offering, or the most comprehensive offering, but you can’t provide all three.” Whatever the decision, though, the challenge is to spread the word. Fellow blogger Phil Steele knows about spreading the word: “Online marketing is today’s most effective tool in building mindshare with your customers.”

Does continually providing fresh, new content in a company’s or a practice’s marketing blog accomplish differentiation in the mind of readers?  You bet. Blog content is ideal for further explanation, more details, updates, stories, and sharing owners’ core beliefs. Is your differentiator operational excellence, product leadership, or customer intimacy?  

Your blog will help your readers know for sure!