ETDBW Blog Content Writing

“An important driver of customer loyalty is how little effort the customer has to expend to do business with you,” Dixon, Toman, and Delisi point out in the Effortless Experience. Identify the customers’ biggest hassles and look for ways to be their hero by making that piece of the process easier for them, the authors advise.

There are ways to be Easy To Do Business With, says Ted Stahl, and each of these can be implemented through blog marketing:

• Be proactive. Stay in touch with customers on a regular basis, Stahl emphasizes.
  At Say It For You, after years of being involved in all aspects of corporate blog writing and blogging training, one irony I’ve found is that business owners who “show up” with new content on their websites are rare. There’s a tremendous fall-off rate, with most blogs abandoned months or even weeks after they’re begun. You might say the first job of a blog content writer is to help a business or a professional practice “get its frequency on”, so that they keep “running into” their readers.
• Simplify your packages. We live in a culture of information saturation. Consumers today are highly distracted, which is why your blog posts need to include very focused, well-written calls to action. Often I remind practitioners and business owners getting ready to launch a marketing blog that the only people who are going to notice their blog are the ones already interested in that topic. The Call to Action is simply giving those readers a simple way to act on the information you’ve provided, I explain.
• Say YES to any reasonable request for personalization. I like to remind both the blog content writers at Say It For You and the clients who hire us that the goal of a business blog is to bring in customers “of the right kind”, customers who have a need for and who will appreciate the services, products, and expertise being showcased in the blog. Anecdotes and testimonials are each ways of using your blog to show how personalized your service can be.
• Answer the phone on the first ring. “You’d think website visitors would be more than willing to click through to your Contact page to find your phone number, but the truth is, many times they’re not,” the Bright Orange Thread blog points out. Websites – and blog sites – that make it difficult for online searchers to navigate make it easy for those searchers to “bounce away”.  If the content makes the reader want to call your company, is the phone number in plain sight? If the reader wants to submit a question or comment, or request further information, how easy is that to do?

Your blog is an excellent way to show you are here and Easy-To-Do-Business-With!