Developers Of Blogs And Strip Malls – Both Out To Save Their Spot

The Marketplace is filling up. In “The Commercial Real Estate Quarterly” of the Indianapolis Business Journal, Tom Dickey, Vice President of Duke Realty, explained why.  The housing slump has hurt retail shopping strip centers, and Duke’s projects have felt the pinch along with all the other developers.  But, says Dickey, “We’re getting retailers to commit and come to our projects even in this down economy, when their numbers might not work out.”  And then he went on to explain why:  “They want to save their spot.”

Although I’m certainly no expert in the field of real estate, as a professional ghost blogger I really understood the tie-in between Dickey’s observation about the retailers and how search engine indexing works for my blogging clients.  Different businesses may each provide content on the Web through blogging.  Those that post blogs more frequently rank higher on Google or other search engines than those businesses that post only occasionally.  Recent blogs rank higher than old content.  But what’s so important to understand is that the system values cumulative content.  A business that has blogged for a year will rank higher than a competitor who’s just begun to blog.

So, to continue my real estate analogy, blogging has an element to it of building “equity” in a property, saving a spot.  Remember that the whole idea behind business blogging is to move your business’ name higher in the rankings on search engines (when someone is online searching for information or product related to your business, you want your name to come up on Page One of the search engine.)

In blogging, recency counts.  Frequency counts.  But now, cumulative blogging – that’s what saves your spot!