Business Bloggers – More Patient with Readers than Senior Web Developers are with their Bosses!

A recent Career Bliss survey about job satisfaction determined that (of all things!), the 4th most hated job in the U.S. is senior web developer.

Well, when I discovered this story on yahoo.com, you could’vet knocked me over with a feather, as the old saying goes. First of all, as a professional ghost blogger and corporate blogging trainer, I often work with web designers and developers as part of a business’ marketing team. If those professionals were filled with hate towards their bosses, it wasn’t obvious to me.  I mean, if the Yahoo.com article had been talking about septic tank cleaning crews, I could understand them hating their work – but web developers? Furthermore, despite the varied aggravations that are a part of any career, I consider my own work life to be more blissful than not. Long story short, my curiosity was piqued.

What CareerBliss found is that senior developers reported a high degree of unhappiness in their jobs, attributable to a perception that their employers are unable to communicate coherently and lack an understanding of the technology! (My first reaction to this revelation was – “Duh! – isn’t that why they hired you?”) In short, there was a patience issue on the part of those IT specialists, who expected everyone to know the ins and outs of the latest technology, not realizing that lack of knowledge on the part of their employers represented their own job security!

Blog content writers understand this very issue of a “knowledge disconnect”, specifically the one between the business owner and the blog reader, and use that “disconnect” to the advantage of their business owner clients. In fact, searchers arrive at a business’ SEO marketing blog precisely because there are things those readers don’t understand and which they may not have the time to learn – they’re looking for someone who does know and who does understand, and whom they can trust to help them solve whatever problem they’re facing.  Those readers need to see corporate blog content that oozes patience with readers’ (read potential clients’) lack of technical knowledge in that field.

Perhaps because I’ve spent so many years as a teacher, seminar speaker, and columnist, I see the opportunity to bridge the gap between consumers’ knowledge and the advanced expertise of professionals and entrepreneurs as a source of win-win “bliss” for all parties concerned.

Corny as it might sound to a senior web developer, providing blog writing services and giving ‘voice” to business owners’ love for what they do – I rate that pretty high on the happiness scale!