Business Blog Readers Need Content Writers to Get One Thing Straight

“Let’s get this straight: The doctor who prescribes laughter after I’ve been run over by a truck is not one I’m liable to revisit,” begins Chapter One of Reader’s Digest ‘s “Laughter is the Best Medicine”.

I teach Indianapolis freelance blog content writers the same thing: Whether it’s products, services, or advice your client has to sell, there’s one thing you need to get straight in planning the SEO marketing blog: 

“Prescribing” anything before you’ve demonstrated you’ve done your homework and understand the readers’ needs is not likely to have them revisiting the blog or following any of your calls to action.

So much information has been put out there in the form of corporate blogging for business that it’s essential for blog content writers to focus on a target audience, What needs to be loud-and-clear is that you understand them, you serve their specific needs, and that you’re targeting them.

As a professional ghost blogger for business, I realize blog marketing doesn't attempt to create a new market where one doesn't exist. On the contrary, blogging is "pull marketing", designed to attract searchers who have already identified their own need for a particular product or service.

Even so, the fact readers have clicked onto a blog post is not to say they’re ready for a “prescription”. What that click does represent is a chance for the business or practice to introduce its unique approach to satisfying customers' needs.

Bottom line is, you’re writing a blog (or perhaps turning to a professional ghost writer like me for help) in hopes that searchers will not only read what you’ve written, but react favorably by becoming clients or customers.

But, in order to have any hope of achieving that outcome, your knowledge (of your target audience) needs to influence every aspect of your blog – what the page looks like, the style of writing, the length and frequency of posts, and the way you elicit comments and feedback.

In blogging for business, are you jumping to the “prescription” stage too soon?