Business Blog Ghostwriting Revealed

Alisa Bowman, like me, is a ghost, but in her case, she writes books. Actually, she helps write books, as she explains in her blog post "Ghostwriting Revealed", because it takes a lot of different people to write and publish a book.  The book’s author, Bowman explains, serves as director, the one who hires key people and gives them direction on what needs to be done.  These key people might include a graphic designer, a photographer, a researcher, a copy editor, a proof reader, a sales team, and a publicity team, each dedicating specialized professional expertise to getting the book out to the public. In the end, sums up Ms. Bowman, the author gets all the glory.

So, why is a ghostwriter brought in to be part of the team?

• "The author has a great idea for a book, but doesn’t have time to write it."  This is the principal reason so many business owners hire ghost bloggers to post content on behalf of their business.
  
• "The author has lots of credibility, but writing is not one of his or her strong suits."      Many business owners and professional practitioners know their business and their clients, but don’t feel confident expressing their thoughts in writing.
  
• "The author got 20,000 words into the book and then ran out of things to say."                                                                                   20,000 words is the equivalent of about two months of a three-post-per week blog and many business owners run out of things to say a lot sooner than that!
  
• The author thought he/she wrote great book, but the publishing house does not agree.  Someone like me is brought in to help author publisher meet in the middle."  Blogs don’t need publishers’ approval.  The parallel here is that the blog hasn’t been generating traffic, and so a professional blogger is brought in to help make the blogging more effective.

When we want a new house, we hire other people to build it, to decorate it, to landscape our lawns, paint our walls, and install carpeting and bathroom tiles.  We generally get the credit for having a lovely home, explains Bowman.  "That’s because most people understand that, to be done right, such work requires a unique set of skills and talents".

Couldn’t have written the case for professional ghostblogging it better myself!