Blog Writing Arithmetic: Add Curb Appeal, Subtract Distractions

Realtors quoted in the Indianapolis Star and New York Times reporter Matt Richtel each offer advice to consumers that I think all Indianapolis blog content writers should heed:

“Curb appeal,” report the realtors, “is critical to attracting the public.  If prospective buyers don’t love it from the curb, they won’t even schedule an appointment.”

In blogging for business, curb appeal starts with the title of your blog. Even if the search engines have delivered readers to your link (on page 1 of Google, for instance) the title must be appealing to readers, and, ideally, short enough to be shared on social media sites. In fact, having engaging titles in SEO marketing blogs is the equivalent of applying fresh paint and new handles to the front doors of a house you want to sell.

The New York Times article, on the other hand, is reporting on cars.  The increasingly complicated “infotainment” systems on the dashboards in cars distract drivers and cause accidents, federal traffic agencies are beginning to realize. .

For business owners, distractions are plentiful, and many a blog, begun with the best of intentions, ends up neglected or with the effort totally abandoned. With SEO marketing blogging on the rise, more and more business owners and professional practitioners are running out of time and hiring freelance blog content writers to take up the slack.

Those providing business blogging services, on the other hand, need to avoid distractions on the blog page itself.  Anything that takes readers’ attention “off the road”, away from the message and the Call to Action is distracting.  Overdoing the visuals with complex charts, graphs, and diagrams, even too much Flash technology on a blog page can divert attention away from the core message of the blog.

Focused blog content writing for any business or practice adds curb appeal and avoids distractions.  Remember, business owners want online visitors coming past the “curb” and into their website.  We writers want those readers keeping their eyes on the road to all the valuable information, products, and services business owners and practitioners are eager to provide!

’