Blog Post Content and Song Lyrics – Sisters Under the Skin

Since, at Say it For You, I lead teams of writers for hire, it’s natural for me to take an interest not only in freelance business blog writing, but in the doings of ghostwriters in other fields.

Political leaders often hire ghostwriters to draft or edit autobiographies and magazine articles, as do celebrities of every sort. In fact, George Washington hired “ghostwriter” James Madison to craft his inaugural address!

Consultants may hire a ghostwriter to create a book about some aspect of their professional area, in order to establish their credibility (This is a service we’ve just recently begun to offer at Say It For You.)

I actually came across a website offering advice on ghostwriting comic strips!  “When writing for an anthropomorphic animal,” Devin Crane reminds writers, “be sure to give them a worldview that reflects the animal they are….A skunk should think everything stinks. A turtle should be introverted, a dog loyal and dumb.”

In songwriting, the ghost-written ballad “You’re Beautiful”, sung by James Blunt, became the first song by a British artist ever to top the Latin American Top 40 list; a second set of lyrics (ghost-written by the same Amanda Ghost), became a blockbuster for Beyonce and Shakira (“Beautiful Liar”).

When I started Say it For You nine years ago, I was very much part of the then-raging debate about using ghostwriters. Today, of course, the outsourcing of content creation for blog marketing campaigns has become commonplace. Fact is, targeted blogging can lead to honestly earned, long-term success for a business.

Whatever the reason people use ghostwriters, (lack of time, lack of discipline, or lack of writing talent), when it comes to blog marketing, the content in a blog must be in harmony with the business owner’s or the practitioner’s  style, approach to customers and niche within the specific industry or field of expertise.

When you think about it, blog post content and song lyrics are really sisters under the skin!