Would You Go to See “Away We Go” on Broadway?
Can you guess the original titles of these musicals? Alex Wood asks in Theater Mania, revealing some of the names originally considered for plays that went on to become Broadway hits. “Oklahoma”, for example, was going to be named either “Away We Go!” or “Many a New Day”. “Mame” was supposed to be called “The Great Confession”, while “West Side Story” was going to hit the theatres as “America”. Recent blockbuster “Hamilton” was conceived as “The Founding Fathers”.
“Whether you are writing a creative piece or drafting a professional document, the words you choose have a significant impact on how your message is received,” Elite Editing stresses, advising content writers to “keep titles short and sweet to maximize readability”. In fact, the authors add, studies have shown that shorter titles receive more clicks and shares on social media. While it’s important to engage your audience with creative and clever titles, remember that brevity is key.
Focus on one main benefit or point when crafting your title, the authors emphasize. A headline too gimmicky or vague might miss the message, so the trick is to strike a balance between engaging and informative. For SEO-conscious headlines, use relevant, high-traffic words related to the subject, they add.
In our content marketing at Say It For You, we know that keywords and phrases help search engines make the match with what your business or practice has to offer. But, once you’ve been “found”, you have to “get read”, so the engagement value becomes an important factor. Still, no clever title can substitute for well-written, relevant content that provides valuable information to readers.
Would you have gone to see “Away We Go!” or “The Great Confession” on Broadway? We’ll never know. What all content creators do know is how very important it is to engage readers “at first sight”.
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