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Blogging the “Real Truth” About Your Business

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Is coffee good or bad for you? Turns out the answer is quite complicated, as Jenn Wood explains in Mental Floss coffee potMagazine.

“Excessive coffee consumption can lead to anxiety, depression, and frequency of psychophysiological disorders,” stated the journal article “Advances on Alcohol & Substance in 1984. Yet, by 2015. a study reported in “Heart” showed that “moderate coffee consumption was associated with a lower prevalence of subclinical coronary athereosclerosis.”

“Individuals with a genetic variation associated with slower caffeine metabolism appear to have an increased risk of non-fatal heart attacks with higher amounts of coffee intake,” warned the Journal of the American Medical Association in 2006. Yet, by 2011, the Archives of Internal Medicine was reporting that “the risk of depression was 20 percent lower among women who drank four or more cups of coffee.”

“In the last decade alone, scientists have published hundreds of papers attributing both harms and health benefits to coffee,” observes Christie Aschwanden in slate.com. There’s one problem with all the studies, she says – they are observation, finding associations without establishing causality.

Helping readers sort truth from myth is one important use for business blogs.  In the natural order of business, many of misunderstandings about a product or service present themselves, and shining the light of day on misinformation shines light on your own expertise in your field.

Even when (as is the case with the ongoing good/bad coffee debate, there is no final answer, blog content writers can summarize the different schools of thought and recap the research that is being done in the field. That in itself can go a long way towards making your blog a “go-to” place for readers seeking information relating to your industry or profession.

Is blogging good or bad for you and your readers?  No complications there – the answer is a resounding yes.  Even where there really is no one “real truth”, it’s helpful to discuss what we know so far and how your business or practice is using the information that is available as of today.

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Blogging About What It Stands For

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Harry Truman’s middle initial is S, but that S “doesn’t stand for anything”, I learned recently from my National Speakers Association friend Todd Hunt. Or does it?

The S honors Truman’s grandfathers, Anderson Shipp Truman and Solomon Young, but Harry Truman himself had no middle name. Try explaining that to the Chicago Style Manual, people, however.  After Truman became president, the Manual pedants informed him that he was setting a bad example for America’s youth by omitting a period after his middle initial. Never mind that the S in Harry S stood for two very important “somebodies”, namely the two grandfathers Harry’s parents had wanted to honor by including the S in their son’s name.

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Since I’m always on the alert for interesting tidbits relating to history, to business, or to language use, I particularly appreciated this Truman anecdote. Since I offer business blogging help to business owners and to freelance blog content writers, the tale reminded me of two important – and in no way mutually exclusive – concepts that business blog content writers need to keep in mind.

1.    Everyone who knows me at all well is familiar with my near-maniacal preoccupation with proper language usage. Informal and conversational as business blog writing might be, I constantly stress, it’s of paramount importance to catch any potentially distracting bloopers in blog content before it “goes live”.

2.    As a corporate blogging trainer, it’s long been my belief that, when online searchers arrive at your website, they need to find a lot more than product and service descriptions, price lists, and testimonials. They need to meet the people behind the page. Business owners’ top beliefs should be on their prospective customers’ need-to-know list.

The Chicago Style Manual people were making a valid point. The president of the United States needs to serve as a good example of proper use of the English language. When it comes to the ongoing debate among Indianapolis blog writers about whether correct spelling and proper grammar matter in conversational, informal blogging, I’m in the camp of making quality impressions when presenting one’s business to the world.

On the other hand, the S in Harry S Truman is not an initial and therefore does not require the period.  But how was anyone to know, if Truman didn’t , at least not very publicly, explain that salient fact?

In your business blog, make clear what your business ”stands for”!

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Does Your Blog Use Those Uncouth Bacilli?

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Germans call them “little goose feet”, Hungarians refer to them as “cat claws”, the Danish as “goose eyes”.  In America we call them Cquotation marks, and, as you can see, they’ve been quite useful devices even this short distance into today’s Say It For You blog post. (Quotation marks can be used to denote technical terms, terms used in an unusual way, or other expressions that vary from standard usage.)

It’s interesting that famous author and playwright George Bernard Shaw disliked quotation marks, calling them “uncouth bacilli”. Shaw seems to have been referring to the core use of quotation marks, which is to mark the beginning and the end of a quoted passage (something somebody else said). Since we blog content writers often quote things other have said in order to reinforce our points and add value for readers, it’s important for us to become familiar with this form of punctuation.

Gardner and Shane Birley, authors of Blogging For Dummies, remind us to respect copyrights, cautioning us that “Anything and everything you see on the Internet is protected by copyright. It’s more than OK to quote another person’s blog post if you take only parts of it and don’t take the credit for creating it.”

I always explain to newbie blog content writers how important it is to avoid plagiarism and to properly attribute statements to their authors.  Linking to another blog that was the original source of a point you’re emphasizing in your own blog helps everyone – the readers, the authors, and you, I add.

Nick Schaferhoff of Torque bemoans the fact that “copied content runs rampant online”. Plagiarism, he explains, consists of not merely using the language and thoughts of another author without authorization, but then representing that author’s work as one’s own. Sometimes it’s “lazy plagiarism”, he says, done almost by accident.

Of course George Bernard Shaw didn’t have the vast content stores of the Internet to contend with. Perhaps that’s why he didn’t appreciate the value of those “uncouth bacilli”, the quotation marks that clearly force authors to think about where material originated.

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