Painting a Blog Post in Two Lines
One way to bring a character to life in your story is to paint that character “in two lines”, Writer’s Digest Editor-in-Chief Jessica Strawser suggests to authors of stories and novels. You can reveal a character as seen through another character’s eyes or through dialogue, and even through “voices” or thoughts going through a character’s mind, Strawser adds.
What we’ve found at Say It For You is that a big, big part of providing content marketing is helping business owners formulate and then tell their “stories”. Certainly, online visitors to a company’s or a practice’s blog want to feel that the owners or practitioners understand them. But those prospects want to understand who those service and product providers are as well, and it is through character-revealing stories that an emotional connection can form between provider and the buyer.
While blog marketing can be designed to “win search”, once the searchers have arrived, what needs winning is their hearts, and that is precisely what content writers can achieve best through “painting” the character of the business or practice, showing why the owners are passionate about delivering your service or products to customers and clients.
As seen through another character’s eyes…
The history of the company and the values important to its leaders are story elements that create ties with blog readers. The best content writing client testimonial I ever received reads as follows: “Say It For You helped me, a numbers guy, put into words what I knew in my heart but couldn’t verbalize…”
As seen through dialogue…
We all love to eavesdrop just a little and any good narrative should contain some dialogue, including character-revealing quotes from the business owners. Anecdotes and customer testimonials help readers sense “character” through dialogue.
As seen through thoughts going through a character’s mind…
At Say It For You, we recognize what I’ve dubbed the “training benefit” of blog content creating. In the process of verbalizing positive aspects of a business or practice in a way that people can understand, leaders are constantly providing themselves with training about how to tell their business story!
Blog content writing is a way of “painting” the character of a business and its owners.
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