Wide-Awake, Rip Van Winkle Content Marketing
“Old-fashioned values can enhance your business.” Bruce Sanders tells wealth managers in Financial Advisor Magazine. “Suppose you were cryogenically frozen like the legendary Rip VanWinkle, and woke up in the financial services industry of 2024. Here’s what you’d see, Sanders says:
- face-to-face, in-person relationships between advisors and clients
- periodic reviews
- accountability
- advisors plainly explaining the benefits and risks
- availability to clients
- a relationship based on trust and transparency
“I strongly believe that using, depending on and promoting America’s Traditional Values is extremely important for our society and it’s going to boost sales for you and your business if you start or continue using them,” David Cross writes in Medium.com. Court Bishop agrees: Customer trust is key to driving loyalty and business success, Bishop says. To earn it, companies must understand and respect their customers and provide relevant, personalized experiences.
As content writers, we’ve learned at Say It For You, we can work to inspire three kinds of trust in readers, trust for the business providers and professional practitioner who hire us to convey their message: a) trust in their know-how b) trust in their ethical standards of conduct c) trust in those professionals’ ability to understand and empathize with their needs.
Whatever the business or practice, those old-fashioned values need to inspire the content their web visitors are going to read:
- transparency in explaining the benefits and the risks. Check!.
- ongoing availability of service and help – to real people. Check!
- periodic updates on new solutions as they become available. Check!
Providing updated, regularly published marketing content is one way business owners can keep their clients – and their business practices “alert” and up to date..
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