Making Heroes in Your Blog
“Say ‘thank you’ often. Make heroes and heroines of employees who glorify your company’s values, “Jackie and Kevin Freiberg write in Nuts!:Southwest Airlines’ Crazy Recipe for Business and Personal Success. At Southwest Airlines, saying “thank you” is not just good manners; it’s essential to creating an organization filled with vitality.
At Say it For You, we encourage our blogging clients to use their blog as an employee recognition tool. Highlighting employee accomplishments in a blog brings a two-way benefit: When readers learn about an employee’s enthusiasm and how that person put in extra time and effort in serving customers, that tends to cement the customer’s relationship with the company or practice. As featured employees proudly share those write-ups with friends and family, the blog becomes a gift that keeps on giving.
Do you have a team member who should be praised by you to your readers?
… for finding unexpected resources?
…for finding new and better ways to do things?
…for thinking beyond the basics?
…for leading and advising with empathy?
As a business owner or practitioner, you may find that blogging helps you realize your own “heroism”. After all, when you create content for your blog, you’re verbalizing the positive aspects of your business or practice in a way that people can understand. As you put your recent accomplishments down in words, you’re reviewing the benefits of your products and services, keeping them fresh in your mind. In other words, in the process of blogging, you are constantly providing yourself with training about how to talk effectively about your business!
As blog content writers, our Say It for You team is providing content writing, which seems like a contradiction to the idea of the readers meeting the actual team of employees who are providing the product or service. But even though the owner is not doing the writing, employees themselves can provide anecdotes and information, and different blog posts can feature different employees and owners.
Through blog marketing, business owners and professional practitioners have the power to make heroes – and be heroes as well!
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