Tag Archive for: frequency

Writer’s block is like being stuck at a truck stop parking lot, unable to start your car, the editors of The Writer magazine understand. For online content marketers, writer’s block may put its victimes in een greater pain, given that frequency is so crucia to the success of online marketing through blogs. At Say It For You, .after years of being involved in all aspects of blog writing and training, one irony I”ve found is that business owners who “show up” with recently published content on their websites are rare.  there’s a tremendous fall-off rate, with most blogs abandoned months or even weeks after they’re begun. Pity, because in all advertising and marketing, as Mark Zimmer of Zimmer Marketing explains,  the more often a customer is exposed to a message, the more of a sense of “omnipresence” there is.

The fear of “saying old things” is one many business owners and professional practitioners have when it comes to their blog. Even if they understand the overall marketing value of having a blog, their concern is that, sooner or later, they (or their blog content writer) will run out of things to say. In blogging training sessions, I need to explain that it’s more than OK – in fact it’s a good idea – to repeat themes already covered in former posts. The trick is to adding a layer of new information or a new insight each time.

For the benefit of my Say It For You readers, I’m using this post to highlight just four of the Writer prompts that seem most applicable to blog content writing:

“Take something you have recently learned – a fact, a skill – and give it one of your characters in a significant way.”
One point I’ve consistently stressed in these blog content writing tutorials is how important it is to provide valuable information to readers, while avoiding any hint of “hard sell”.  It’s helpful to collate helpful hints from a variety of experts, offering those as a “gift” from the business owner to blog visitors. Even more impactful, though, is sharing valuable lessons learned by the professional practitioner or business owners based on their own hard-won experience and expertise.

“Use a line from poetry to inspire new work”
When it comes to blogging for business, reading poetry teaches content writers clarity and precision. T. S. Eliot’s “April is the cruellest month” can inspire a piece about preparing one’s hoe for spring, about college application essays submission, or about tax planning..

“Create an unconventional graveyard scene with a surprising outcome.”
While a funeral company’s “green burial” practices might be the subject for its content marketing, an estate planning attorney might use an anecdote to stimulate thoughts about estate planning,

Write the sequel to your favorite fairy tale. Does money really buy happiness for Jack and his beanstalk? Do Snow White and the prince end up getting a divorce?
Online readers likely to find your blog through organic search will be those who already have a need for what you have to sell and for what you do. On the other hand, at Say It For You, we’re convinced blogging for business is the perfect tool for introducing those readers to newer applications and uses for your products and services One important function of a blog is to “point picture’ of the consequences of inaction.

With a main key to business blogging success being simply staying on task, you may find writer prompts may be just the ticket!