How-I-Did_It Business Blogging
Again, in this week’s Say It For You blog posts, I’m sharing valuable content writing tips from current magazine issues. Reading through the September 2022 Inc. Magazine, I was struck by the effectiveness of the “How I….” series of business leader stories:
- how I persuaded my mom and dad to let me run our home-grown beverage brand (Boolyte)
- how I re-imagined the farmers’ market to deliver local food everywhere (MarketWagon)
- how I built a home care company during a healthcare labor crisis (BarbaraKares)
- how I got sweaty and muddy and made non-alcoholic beer cool (Athletic Bravery)
- how I took on the immigration system to help thousands get their green cards (Boundless Immigration)
“History is something very important, and fundamental even in the way we communicate as humans. Tell a great story on your blog and you can capture the attention, distract, enlighten, and even persuade… and all this in just a few minutes,” explains Paul Kellin of BlogPasCher. Every great story needs a hero who is transformed as the story unfolds, Kellin says. Ultimately, he explains, it’s your customer who is the hero, who will be transformed by your products and services.
Authenticity is powerful in blog marketing. Through how-we-did-it stories, readers can be provided an intimate view of your journey and what went into developing your products and services. In fact, a survey quoted by Sprout Social showed that 72% of consumers want to learn more about the people behind their favorite brands. How-I-did-it marketing needs to also include how-I-failed stories, we teach blog content writers at Say It For You – writing about past failures is important. Remember that true stories about mistakes and struggles are very humanizing, adding to the trust readers place in the people behind the business. Ironically, I often find that business owner and professional practitioner clients of mine are so close to the subject matter of their own business battles, they don’t realize that these stories can actually be used as marketing tools.
How-I-did-it business blogging can prove to be a very effective way to “get it done”!
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