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Looking for ways to help your blog content appeal to different segments within your market? Look no further than the very different presidential marriage proposal tactics chronicled by Jeff Wilser,…
…your blog post can do the same with a different “attachment”. Brenda Stoltz of Ariad Partners suggests accomplishing that very goal by designating “days” for different targets: Corporate accounting Mondays,…
…experiment with different formats, presenting the same business or practice from different vantage points, purposely tailoring the content to different segments of the customer base. We need to remember that,…
…readers. Different layouts fulfill different purposes, Tony Rossiter explains, such as: Attracting attention Saving space Selling something Summarizing a topic Raising questions Good, clear layout is essential, the author cautions….
…writers to experiment with different formats, including how-to posts, list posts, opinion pieces, and interviews. Different articles can present the same business from different vantage points, “featuring” different employees and…
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