Sharing the “We” in Blogging for Business
…there’s a very special purpose to be served by using first person pronouns – they help keep the blog conversational rather than either academic-sounding or overly sales-ey. When the owners…
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“Working the Room” by Blogging for Business
/0 Comments/in the Say It For You blog/by Rhoda Israelov…different from the competition in a way that might be interesting or essential to that person’s company“, James says. “Working the room”, when it comes to business blogs, would ideally…
The Secret Life of Blog Words
/0 Comments/in the Say It For You blog/by Rhoda Israelov…inside language, explains Pennebaker, are “small, stealthy words that can reveal a great deal about your personality, thinking style, and connections with others.”. No information could be more important for…
Different Strokes for Different Folks in Blogging for Business
/0 Comments/in the Say It For You blog/by Rhoda Israelov…and asked to write the opening line of a story based on that prompt. My personal two favorites were these: “My tummy rumbles as I walk past all the things…
Connecting With Buyers A’ La Ford
/0 Comments/in audience targeting in blogs, B2B blog marketing, being personal in your blog/by Rhoda Israelov…in a guest post years ago in this Say It For You blog. “You must tell the listener how your product or service can benefit that person, and how you…
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