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Q: “If you call a random phone number and say ‘God bless you,’ what are the chances that the person who answers just sneezed?” (This is yet another of the…
…person’s turn, Walter reminds us. Your listener has to give you permission to continue with the HOW. In the in-person elevator situation, that permission could come in the form of…
…the content in I-you format, with other posts written in third person. If a company person or a customer is being interviewed, the content can be written in the “voice”…
…personalization, Heinecke explains, applies readily available data across an audience, while deep personalization applies individualized research findings to produce unique outreach elements, one by one. Can blogging do both? Personalizing…
…“me”. When it comes to business blog content writing, I don’t mind the word “our”, because it’s part of first person writing. I’ve always preferred first and second person writing…
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