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…and the person behind the business…Find your own voice, inject your own special personality into your brand and into each piece of content.” Couldn’t have said it better myself. In…
…and second person writing in business blog posts over third person “reporting”. I think people tend to buy when they see themselves in the picture and when can they relate…
A favorite blogger friend, Michael Reynolds, posted a wonderful piece titled “That Guy”. “Ever notice how many organizations have ‘that guy’ (or gal) who is the go-to person and is…
…business blog writing – it shows the people behind the posts, revealing the personality of the business owner, practitioner, or the team standing ready to serve customers. Sharing personal background…
…the first person” In blog marketing, I stress first person writing because of its one enormous advantage – it shows the people behind the posts, revealing the personality of the…
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