Why a This When You Can Have a That?
…on solutions that aren’t a good fit,” forcemanagement.com points out. When a product or service is new to the marketplace, simple claims are typically accepted by buyers, marketing maven Eugene…
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Are You Putting Red Lipstick on Your Blog?
/0 Comments/in the Say It For You blog/by Rhoda Israelov…You – is that the meat comes first, then the sauce. The core content of the program – the article, the blog post – comes first, the “showmanship” second. `…
Watch Your Tone of Content Creation
/0 Comments/in audience targeting in blogs, being specific in business blogs, blog readers/by Rhoda Israelov…and the Harris poll showing that working remotely increases the need to be a better communicator. Tone and language are tricky to deal with when it comes to written communication,…
Podcasts
/by Rhoda Israelov…best advice for budding entrepreneurs, her top priorities for the rest of the year, and more. https://media.blubrry.com/becker_group_business_strategy/content.blubrry.com/becker_group_business_strategy/BKR_WL_Rhoda_Israelov_7-22-20_RD1.mp3 Rhoda Israelov Interview with Bryan Weatherford of All In on BizTV …
Titling to Catch the Ear
/0 Comments/in blog titles, newsletter content, newsletter titles/by Rhoda Israelov…tells authors in Writer’s Digest. “A compelling headline displays an angle that makes it stand out. Even better if the title evokes emotion or even anger,” Erasmus adds. Printed content…
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