Poor Grammar Spells SPAM in Business Blog Post Content

When scammers call, threatening you will be “taken under custody” because you owe back taxes to the IRS, that poor grammar alone is a giveaway,” business humorist Todd Hunt assures innocent victims. Of course, Hunt explains, “the real IRS never calls, never mails or texts, never asks for a credit card…and certainly never threatens to arrest you.”  The real clue, however, is that if ever custody were involved, you would be taken into it, not under it!

As a corporate blogging trainer, my favorite recommendation to both business owners and the freelance blog content writers they hire to bring their message to customers is this: Prevent blog content writing “wardrobe malfunctions”, including grammar errors, run-on sentences, and spelling errors.

What’s so important about grammar?  Aren’t blogs supposed to be conversational and informal in tone? In fact, I get a lot of pushback from business owners and professionals when I tell them their website is filled with grammar errors. Supposedly nobody “normal” pays attention to such language detail these days. That’s a dangerous attitude. As Writer’s Digest Yearbook points out, unconventional or incorrect grammar may be seen as an indication of carelessness or ignorance. The result? Readers may take the content itself less seriously.” “If a visitor sees a spelling mistake on the site, he will naturally assume that the carelessness applies to the business as a whole,” warns conversionmedic.com.

Blogs (as I’ve often taught) are more personal and more informal than websites, but they shouldn’t be sloppy. There’s a difference between more formal business writing and blog writing, he says, but “that’s no excuse” (for typos, misspelled words, and poor grammar).  Unlike your sixth grade teacher, internet searchers won’t “correct your paper”. They’ll navigate away from your blog and find somewhere else to go!

There’s a parallel aspect of “good taste” in presenting your brand in a blog.  Be sure any claims about your company’s products and services come across as reasonable and provable. Observing “Nice Guy” rules along with those of ”nice” grammar and spelling will tell readers they can trust you to do the right thing in all your dealings..

After all, you may never take those prospects “under custody” or even “into custody”, but you would like to do business with them!