Blogging One Aspect at a Time

Latest trends
“Make your first blog post all about the latest trends for the coming season and you’ll be providing relevant content,” George Todorv of Thrivemywaycom tells wanna-be fashion bloggers. In fact, whatever your industry or field, blog readers are likely to enjoy learning about current trends. A recent issue of The Old Farmer’s Almanac mentions “flavors we’re craving”, including maple syrup with edible glitter and flash-frozen cups of coffee. In the field of home décor, the Almanac mentions walk-in closets being converted to offices, and multifunctional, flexible rooms. Using your business blog to describe recent trends is especially appropriate for businesses in industries undergoing changes – new legislation, new discoveries, new technological advances.  But, whether your topic is clothing, food, or interior design, readers like to feel “in the know” about what’s popular.

How-tos
“Articles about how to upcycle clothes and use them to create new outfits will always go down well,” Todory continues. In fact, as Neil Patel observes, more than one billion Google searches per day are in the form of a question, so outlining all the steps a reader needs to accomplish what they’re trying to do is a great blog content tactic.

Ideas, concepts, and opinions
“Talk about sustainable vs. fast fashion and you’ll be connecting with what people want,” Todory suggests, alluding to the variety of styles and approaches in any category of business. In fact, blog posts, to be effective, can’t be just compilations of even very useful information. It is opinion that humanizes a blog and differentiates a business, professional practice, or organization from its peers. One aspect of blogging is to put your own unique slant on best practices in your field.

In the news
“Use your fashion blog to deliver a commentary on the latest styles on show at places like Paris Fashion Week and the Met Gala”, Todory suggests, alluding to the tactic of tying blog content to current happenings in the community and beyond, showing readers that you’re “with it”.

These are just four ideas from the list of 21 different types of blogs Thrivemyway mentions. As we well know at Say It For You, there are dozens and dozens more. Just remember to blog one aspect at a time!