Are Errors Affecting the Effect of Your Content?

“Six seconds is all it takes to catch a customer’s attention upon opening up your internet portal. Imagine if in that first six seconds, the first thing she notices are the spelling errors!” the Coggno Training Company cautions. When more than a thousand London social media users were surveyed, 42% of them reported that they would not buy goods and services from a business with misspellings in their ads.

“First impressions make or break a business,” JMK MarComm stresses,” and your written content is often the first impression potential customer have of your brand.”  “Quality grammar leads to quality writing,” Bryn Greenlhalgh, states in the Marriott Student Review at Brigham Young University.

As a content marketer at Say It For You, my favorite recommendation to both business owners and the content writers they hire to bring their message to customers is this: Marketing content in social media posts and blogs can be less formal  than website content, but they should never be sloppy. Unlike your sixth grade teacher, internet searchers won’t “correct your paper”. They may very well navigate away from your blog and find somewhere else to go!

In both romance and  content,, trouble often arises in “pairs”, such as the words “affect” and effect” which I used in the title of this post  Two other pairs I find are often confused  are  “who” and “that” (“Who” always refers to a person; “that”refers to a thing.) and “between” and “among” (“between” refers to the space or difference between two things or people, while: “among” refers to the difference among three or more things or people).

Sure, there’s always spell check software and now AI-generated content, but sometimes, the best remedy for bloopers is a “day away” from creating the content, so you can “see it with a fresh eye”. 

Don’t allow errors in  your content to affect the effect it has in winning over readers!