Either Way, a Good Bottle is a Good Bottle
For the average wine drinker, it’s a no-big-deal thing, but for serious aficionados of Champagne and for those in the wine industry, Alison Napjus points out in Wine Spectator, there’s an important distinction:
While small grower producers, or “RMs”, source their grapes only from vineyards they own ,” negociants”, or ” NMs”, purchase their grapes from different villages and subzones. Connoisseurs (“wine snobs”?) might value RM products, but transferring ownership of land among family members is “prohibitively expensive” under French law, Napius points out, and RMs have trouble meeting demand. NMs, meanwhile, have begun paying closer attention to viticulture in their own vineyards.
The result of all this supply/demand push-pull is that the ” perfect” Champagne product today is neither an RM nor an NM, the author explains. Consumers are really just looking for a steady supply of quality Champagne. “At the end of the day, it’s what’s in the glass that matters, not the code on the label,” the author concludes.
The same observation might be made in my field of content marketing, I couldn’t help thinking. “Content marketing works by capturing the attention of your desired audience members and helping them address their informational and task-oriented needs,” Jodi Harris of the Content Marketing Institute explains.
- Prefer to use straightforward or “Huh? Oh!” titles for blog posts? Doesn’t matter, so long as, in the body of the post, you deliver on headline’s promise.
- Whether you post content once a week or once a month, consistency helps build trust with your audience.
- Statistics can be used to demonstrate the extent of a problem or to provide data about products and services a company offers. Either way, when presented effectively, numbers can move readers to make decisions.
- “Jargon”, industry or profession-unique terminology can be used judiciously by content writers for explaining and defining a point, or simply as a way to establish common ground with a select audience.
Either way, a good piece of content is a good piece of content!






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