Tying In to Other People’s News in Your Own Business Blog – B

You – or your blog content writer – can draw attention to your doings by tying in to OPN (other people’s news), right out of the daily newspaper. This week, in fact, I’m using all three Say It For You posts to take my readers through the exercise of playing off current news and feature items from the paper (I used just one saved issue of the Indianapolis Star) to spark business blog content ideas.

“Carmel Kroger closing for major renovation”, reads the IndyStar headline. Often, business blog posts can be used for a similar purpose – announcing some news about the company or the professional practice – an expansion, a new product line, a new service being offered, or a special sale or promotion. But, of course, not every week will there be something new to announce for each business or practice.. That’s where I advise blog writers to make use of OPN, Other People’s News, as a jumping-off point for writing about their own business.

For example, the Carmel Kroger story mentions that, during the remodeling, operations will be moved into an adjacent building and continue operating according to their normal schedule. I can see the blog writer for an office moving and storage company referring to this Star article, commenting on ways they help their customers reduce “downtime” during a change of location.  Office remodelers and architects can also make use of the Kroger story to offer options to consider in upgrading business sites and retail establishments. When the new Kroger facility is finished, Indianapolis Star readers are told, there will be a food bistro featuring sushi – sushi bars and restaurants can use this news item to showcase the growing popularity of sushi in our city – in the process drawing attention to their own menu offerings!

Reading the daily newspaper is just one of many strategies for blog content development, but it is certainly a good way to spark ideas for blog posts, all the while positioning your blog as the place to find interesting and valuable information.

Tying in to Other People’s News can be a productive exercise in writing business blog posts!