OPA for Blog Content Writing – B

Even if we lack the financial resources to take advantage of business opportunities, explains Michael Lechter of PowerHomeBiz.com – OPM (using Other People’s Money) makes moving forward possible.

This week’s Say It For You Blog posts follow a similar theme, except the resources involve other people’s advice, or OPA. I’m sharing pieces of pieces of advice that can help companies and professional practices move forward in creating high quality blog content.

Lou Hoffman of Ishmael’s Corner reminds us that effective writing “shows” the reader as opposed to “telling” the reader. But showing takes more words than telling, warns Scribophile, because you’re adding detailed images, sensory information, and dramatized action. In fact Scribophile says, every writer has a choice between composing words in a way that is unique and vivid or in a way that is basic and fact-focused.

Demonstrating that any one product or service, any one business or professional practice is special – well, you might say that’s nothing less than the job description for any freelance content writer of business blogs! The supreme challenge for us writers, of course, is to stress the “specialness” without turning the posts into blatant sales pitches.

In the world of online marketing, let’s face it, it’s tough to be unique, given the absolute ocean of information out there for readers on any given topic. My conclusion is that the uniqueness we should strive for in blog marketing has more to do with perspective than presentation.

What I mean is that bloggers for business now need to go beyond providing information and become “thought drivers”. Whether it’s business-to-business blog writing or business-to-consumer blog writing, the content itself needs to use opinion to clarify what differentiates that business, that professional practice, or that organization from its peers. In other words, blog posts will go from information-dispensing to offering the business owner’s (or the professional’s, or the organizational executive’s) unique perspective on issues related to the search topic.

I’m taking the OPA (in this case Scribphile’s) advice about composing words in unique ways one step further – business bloggers need to compose thoughts in unique ways!