How Many LEGO Bricks Would it Take to Build a Blog Post?

Q: “How many Lego bricks would it take to build a bridge capable of carrying traffic from London to New York? Have that many Lego bricks been manufactured?” asks Jerry Peterson. (This is another of the absurd hypothetical questions to which author Randall Munroe offers serious scientific answers in “Serious Scientific Answers to Absurd Hypothetical Questions”.)

Since myth debunking is such a great use of blogs (due to the inevitable misunderstandings about a product or service that happen in the world of business and in professional services), I find Munroe’s book a terrific idea stimulant for blog content ideas. While our blog readers may never actual pose such large-scale questions, it’s a good idea for us blog content writers to do that for them, as a way of combating common misconceptions about our (or our blogging clients’) industry or profession.

A. There have certainly been enough bricks to connect New York and London, Munroe assures the curious; in LEGO® units, the two cities are 700 million studs apart.  Of course, he hastens to add, the bridge wouldn’t be able to hold itself together or carry anything bigger than a LEGO car, but it’s a start.

Writers’ Digest advises novelists to use story starters or writing prompts. And while we business bloggers aren’t dealing in fiction, some of Munroe’s absurd hypothetical questions can function as idea prompts and help us pump up the creativity level of our content marketing. (In fact, I challenge readers of this Say It For You blog to write in ideas about how they’d go about using one of the absurd hypothetical question/answer selections I’m highlighting this week in one of their own posts!)

Still not sure how LEGO® bricks can build blog content?  Here are just a few thoughts:

• Preschools, tutoring services, toy stores, parenting magazine publishers, child psychologists (According to the Center for Childhood Creativity, “Positive parent-child interactions – how parents and children communicate through language, shared experiences, and mutual discovery – powerfully influence how children learn, grow, and thrive.”
• Construction engineers
• Travel firms promoting New York-London fares.

How many LEGO® bricks would you need to build an interesting new blog post for your business or practice?