Blogging to One-Tank Destinations

Have you visited the Basilica of the Sacred Heart in Notre Dame, Indiana? How about the Five Points Fire Museum in Lafayette, IN? I haven’t been to either, but after learning through the Columbian magazine that those would be “one tank destinations” for me (I live in Indianapolis), I’m adding both locations to my vacation day fun possibilities list.

There’s a valuable nugget of wisdom in this for us blog content writers, I realize. Had that article in the Columbian been about two faraway, exotic destinations, I’d probably have simply turned the page. Instead, I cut the item out of the magazine, posting it on my kitchen bulletin board.

Thing is, in marketing, it’s all about accessibility and ease when it comes to triggering action on the part of readers, whether in print or online. Making a business’ or a practice’s products and services accessible and easy to acquire or use has to be at the top of our best practices list when it comes to writing content for business blogs.

What are some ways to make the information in blog posts “one-tank”, meaning easy to access and easy to put into action?

• Offer answers in a few, short, well-thought-out words, with longer answers to follow if requested
• Insert Calls to Action at various points throughout a business blog post
• Remind readers of the annoyances and hassles they’re experiencing with their present providers and products.  Go on to describe the perfect, hassle-free solution to their problems.
• Don’t just say “Contact us.” (What exactly do you want your reader to think, feel, or do?) Have people fill out a form where they tell you “where they want to go”.
• Focus on one specific step readers can take. Choose a very specific problem or need, and offer a very clear and compelling solution.
  
  Are you taking your blog readers to one-tank destinations?