Peter Piper Picks a creative Blog Writing Technique

“Used occasionally, alliteration can:

• Be memorable.
• Make an impact.
• Make you look confident.
• Be used for emphasis,”say the authors of “How to Get Your Own Way (Using Critical Thinking)”.
  Alliteration is just one of several creative writing techniques that can make your business correspondence more interesting, they add. With alliteration, you repeat the same letter or sound at the start of nearby words (Peter Piper picked some pickled peppers). Assonance takes place when two or more words close to one another repeat the same vowel sound but start with different consonant sounds. (In the sentence “Honesty is the best policy”, for example, the sound of the “o” repeats in the two words “honesty” and “policy”.)

  Many product names are alliterative, Buzzle points out. Think: Coca-Cola, Dunkin’ Donuts, Paypal, and Chuckee Cheese. “Not easy to forget these names, is it?” Buzzle asks.

  In blog titles, we’ve found at Say It For You, both alliteration and assonance can help catch readers’ attention. Writing marketing content for a hair salon in Carmel, you might select “Captivating Curl in Carmel“ for the title of the post, while “Beguiling Styling” would be an example of assonance.

  “It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in,” writes Corey Wainright of Hubspot. Titles represent your content in search engines, in email, and on social media, Wainright points out. “Alliteration is a device that makes something a little lovelier to read.”

Keep Peter Piper in mind when creating blog content that’s a little lovelier to read!