The Remarkable Growth of Blogging for Business
“If you were to read 10 different blogs per day, it would take you over 41,600 years to work your way through the blogs that are currently online,” observes 99firms.com.
The statistics backing up that remarkable 99firms statement are, well…remarkable:
- A new blog post is published every half second.
- One quarter of all websites on the internet are blogs.
- WordPress posts are viewed more than 20 billion times each month.
- 55% of marketers say blogging is their top inbound marketing tactic.
- 70% of consumers would rather learn about a company from a blog post rather than from an ad.
Understanding the reason blogs beat traditional website pages hands-down when it comes to winning search engine rankings is a matter of simple addition, I explain to new clients of Say It For You. The typical website has only a finite amount of space for text, making it nearly impossible to have a large volume of content including all the key words that relate to that business. Blogging doesn’t have those constraints, because blog content stays around forever. As new content is added, all the formerly posted content moves “down” a spot to make room, but remains on the site, adding to the cumulative number of repetitions of key words and phrases.
Meanwhile, the traditional selling sequence of appointment, probing, presenting, overcoming objections, and “closing: is totally dead, as Jeffrey Gitomer, author of The Sales Bible, asserts. What’s new, Gitomer says, is a step-by-step risk elimination, a process for which blogs are well-suited. Business blogs, I’m fond of saying in corporate blogging training classes, are nothing more than extended interviews, and blog posts are an ideal vehicle for demonstrating support and concern while being persuasive in a low-key manner
“We’ve sprinted, not walked, into a do-it-now-or-be-lost-forever internet-driven business world,” observes social media maven Ryan Cox in a guest post on this Say it For You blog.
Consumerism can be described in one word: NOW! If I think about something, I turn to Google and search for it. If you do not show up to give me information, I’ll have already given third party authority and my interest to someone else.”
Consumerism can be described in one word: NOW! If I think about something, I turn to Google and search for it. If you do not show up to give me information, I’ll have already given third party authority and my interest to someone else.”
“The marketing budget for a business owner has been turned upside down by the emergence of social media, blogging and real-time communications,” Cox continues.. “No one has perfected the dissemination of messaging from business to consumer, but the answer is you need to have a blog.”
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