Smaller Niches are the New Big in Blogging for Business

You have to contract to expand, is the message I’m hearing from quite a number of National Speakers Association star performers. Could these pieces of advice from three speaking leaders apply to us Indiana blog content writers? You bet.

From “social media diva Renee Quinn:
We can either know a little about a lot of things, or a whole lot about a few things, but never both. The more targeted your content is towards specific topics of interest in your field, the more you will be perceived as an expert. Be confident in your knowledge, and stay active to show those who follow you that you’re passionate and well-informed.

In  the Complete Idiot’s Guide to Success as a Professional Speaker,  Dr. Thomas Lisk
uses four questions to help speakers define their niche market:

• Can you list all markets or industry types that could purchase your kinds of expertise?
• Which of those markets needs your expertise most?
• Which markets are most likely to purchase your services?
• Which organizations in these markets have enough funding to afford your ongoing services?

Ruby Newell-Legner agrees, advising speakers to find their niche market. Learning about the needs of your potential clients, you can solve their problems and become their go-to person, she says.

Newell makes a suggestion that I think is especially suitable for business bloggers: “Mention your services and topics at least eight times,” she suggests.  That doesn’t mean you should keep “selling yourself,” she cautions; just insert yourself into the story line:  “The other day when I was facilitating a workshop…” (business owners can insert whatever activity they would be doing to serve their customers), I found that one of the biggest issues is….”  “In a consulting session the other day…..”

Niche marketing can be extremely cost-effective, observes Kim Gordon of entrepreneur.com, as long as the benefits you offer have special appeal to that market niche.

Blog writing for business is the perfect match for niche writing. In fact, small might be the new big in blogging for business!