Good, Better, and Great Titles to Use in Blogging for Business
Any writer or blogger will tell you that publishing your post is one thing. Making sure it’s clicked and read – well that’s another, observes Emily Johnson in a post on locationrebel.com. Once you have an idea for a topic, there are good, great, and perfect ways to create a title for the post, she explains. Focusing on just two categories of blog post title – listicles and how-tos – Johnson offers two powerful examples:
Idea A: Writing a blog post
1. Good Title: Mistakes to Avoid While Writing a Blog Post
2. Great Title: 15 Mistakes to Avoid While Writing a Blog Post (Listicles get read more often than other articles because they organize information and inform you up-front how many new things you will learn.)
3. Perfect Title: 15 Common Mistakes to Avoid While Writing Your First Blog Post
(The word “first” narrows down the scope of the article.)
(The word “first” narrows down the scope of the article.)
Idea B: Changing tires
1. Good Title: How to Change a Tire
2. Great Title: How to Easily and Quickly Change a Tire
Perfect Title: How to Easily and Quickly Change Your Tire Alone: 12 Steps
(This one implies an understanding of the reader’s fear of doing the task alone, and also
incorporates a listicle.)
(This one implies an understanding of the reader’s fear of doing the task alone, and also
incorporates a listicle.)
There’s a reason “how-to” blog post titles work, marketing gurus Guy Kawaski and Peg Fitzpatrick show in the Art of Social Media. The best “How-to”s, they explain, are neither too broad nor too limited. They have a “news-you-can-use” feel. The response you’re after from readers, I teach at Say It For You is, “Aha! “I have found the right place to get the information I need.”
In general, blog post titles have a multifaceted job to do: arousing readers’ curiosity while still assuring them they’ve come to the right place. Of course, no clever title can substitute for well-written, relevant content in the blog post itself, content that provides valuable information to your readers. But, in order for blog marketing to lead searchers to become buyers of your products and services, your stuff has first got to get read!
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