Fireworks for Business Blogs

Hard to imagine Fourth of July celebrations without fireworks, but, until two weeks ago, I hadn’t known about the “biggest and best fireworks blog in the world,” Epic Fireworks.

The Epic Fireworks blog is big, all right, with literally hundreds of categories and thousands of blog posts.  Since today is July 4th, I spent some time analyzing the Epic post titled “4th July or Independence Day”.

As a corporate blogging trainer, I give kudos to Epic  blog author Paul Singh for incorporating:

Interesting facts:

• “The oldest established July 4th celebrations which have continued without interruption have been held in Bristol, Rhoda Island since 1777.”
• “Macy’s Fireworks have been held since 1976.  In 2009, in recognition of the route taken by Henry Hudson in 1609, the fireworks were moved from their usual site over the East River to the Hudson.”

Online readers have a natural curiosity, particularly when you offer information related to a query they’ve already typed into a search bar.  That’s why little-known facts and statistics make for good business blog fodder.  Important for bloggers to remember, though: use each tidbit as a jumping-off point to explain some unique aspect of your own products or services!

Illustrations and images:

Each fact was attached to an image.

The main message of a blog is delivered in words, of course.  Where visuals come in, whether they’re in the form of “clup art”, photos, graphs, charts, or even videos, is to add interest and evoke emotion.  People absorb information better when it is served up in more than one form.

Frequency:

I’d come upon the Epic blog just two weeks ago, June 23, to be exact. The latest post had been June 22; the ones before that were posted on June 20, June 17, and June 16. 

Momentum in the online rankings race comes from frequency of posting blogs and from building up longevity by consistently posting content on the Web over long periods of time.

Navigation ease:

At the bottom of each blog page were two arrows, one leading to “older entries”, the other to “newer entries”.  The page had a search bar and a Calls to Action section allowing readers to buy Epic fireworks online, subscribe to the blog via RSS feed, or follow Epic on Twitter.

The point I want to stress to content writers in Indianapolis is simply this: The easier it is for searchers to navigate your site, the easier it will be for them to engage and transact.

Hard to imagine Fourth of July celebrations without fireworks.  Hard to imagine a better modeal for newbie blog content writers to follow that Paul Singh’s fireworks blog!