Cool Doesn’t Sell in Blogging for Business

“Cool doesn’t sell. A chilly professionalism doesn’t make much of an impression.  It is immediately forgotten, along with the idea you are promoting,” authors Steve Chandler and Scott Richardson declare in the book 100 ways to Motivate Others. The way to be enthusiastic is to act enthusiastic, Chandler and Richardson assure business managers.

The most effective way to position yourself in the market as a thought leader in this digital age, Rhiza Oyos claims, is to blog:

1. Clients prefer to be informed and entertained. If you want your business to prosper, you need to publish valuable content.
2. Publishing timely content on a regular basis requires you to do research on the latest trends and news in your field.
3. Communication feels more personal when your customers know that you’re directly addressing their problems and concerns.

But how do you “act” enthusiastic in writing blog content? Well, first, be human.  Let you hair down. “People connect with people, and “your digital marketing strategy is begging for the human connection to make your content stand out from all the marketing ‘noise’,“ Kathy Heil writes in businss2community.com.

Ray Anthony and Barbara Boyd wrote Innovative Presentations for Dummies to help speakers get their audiences committed and acting upon their requests. They recommend:

• Relating personal anecdotes and memorable stories
• Conveying enthusiasm about the process or product, demonstrating that what you’re really selling are solutions to problems.

  Enthusiasm is contagious.  If your content shows you’re excited about your idea, your solution, your product, your service, readers will get excited. No doubt about it – enthusiasm sells. And, when it comes to blogging for business, enthusiasm spreads – to searchers, search engines, and right back home to YOU!