Change Has Got Blog Writers in a Bear Hug

Back in 2005, when blogging for business was a fairly newly new thing, The Businessweek cover story was titled “Blogs Will Change Your Business.” Now, just one week ago, the now Bloomberg Businessweek comments: “Go ahead and bellyache about blogs.  But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself.”

Of course, I was in on most of the story, having begun my Say It For You blog content writing business seven and a half years ago. It’s interesting to read what others have to say about how blogging has changed over the last decade.

• What does Daniel Hannan of the UK mean by this strong statement:  “Blogs changed everything – if not in the way we expected”?  Far from the lack of quality control predicted for online media, he says, “the dialectic of blogging ensured a higher standard of accuracy than before” and “Blogs have improved veracity, quality, and diversity.”  While Hannan is referring primarily to news and opinion blogs, blog content meant to promote businesses and professional practices must stand the same rigorous test by well-informed consumers. “Sure, most blogs are painfully primitive,” comments Hannan. “That’s not the point.  They represent power”.
• Unbounce.com talks about the way blogging changes the blogger. “The net result is not only a profound understanding of what you are doing, but a believe in its purpose.”
• Google’s been changing the way it approaches blogs as well, points out Eric Enge of Search Engine Watch. “In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach, Enge observes. In its Hummingbird algorithm, “Google has built a capability to9 understand conversational search queries much better than before.” How does this development represent major change? “The focus now is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.”

  Well, I guess in the business world, we’ve all been told about how important it is to embrace change. For us freelance blog content writers – change has got us in a bear hug!