Business Blogs – Where Marketing Initiatives Converge

“For an unlikely selfie, visit the Four Corners Monument, the only point in the United States where four states converge,” suggests Alison Caporino in “A Quirky Tour of the U.S.A.”. The monument itself is in Arizona, she explains, but Colorado, New Mexico, and Utah meet at that spot as well.

Since, at Say It For You, we eat and breathe blogging for business, I hope you’ll indulge my using the Four Corners Monument as a metaphor for content marketing through blogs. I’ve done a lot of thinking about how email, social media, websites, and blogging relate to each other when it comes to attracting and retaining customers and clients.

In fact, I like to describe blogging, social media, and email as the “Three Musketeers” of online marketing, with blogging being the hub (like the Arizona location of the monument). The blog is where you think through and then put together the words to add fresh content about your business. From there, you encourage “convergence” with different social media audiences.

What’s so amazing about blogging, remarks Brian Clark of Copyblogger,  is the fact that “anyone willing to put in the work can become a media producer/personality without speaking a word to anyone in the existing media power centers of Los Angeles, New York, et al”.

“Your own site (on your own domain),” he continues, “is simply the best way to publish new media content. And social media news and networking sites are the ways that your content gets exposure.”

And how, exactly, can blog content writers help that exposure happen? In small chunks, suggests Mark Scott of socialmediatoday.com. “Instead of writing huge descriptions or copy-pasting whole paragraphs on Facebook, use small attention-grabbing snippets from the post, backlinking to the full blog post.” Scott reminds business owners to use their personal brand to promote posts by commenting on related blogs.

Not to ignore the obvious – let your existing clients and customers and all your business friends know about the birth of your blog.  Add the blog’s URL to flyers, business cards, and to your website. Email an excerpt from a favorite post to a select group of clients and business contacts.

Blogging can easily become the Four Corners Monument for marketing your business or professional practice!