Business Blogging Helps Friends See What You Enjoy

“Each year, the largest performing arts conference in the world draws artists from around the globe to New York Midtown Hilton Towers in Manhattan. …you can enjoy the newest ideas in theatre, dance and music,” explains my friend and fellow blogger Thaddeus Rex. “But, please,” he warns, “Don’t plan to eat in the area.”  Why? “Food in this hood winds up extremely expensive and excessively lame.”

Rex’ blog post, which begins on this negative note, carries two positive benefits for readers:

A valuable tip:
“Walk just a few blocks west of 54th and 6th to 9th or 10th Avenue, and you get twice the quality for half the cost.”

In blogging for business, it’s important to proactively interpret information in ways that are not only understandable, but usable by readers. Engaging? Fresh? Relevant? Unique?  Those are all qualities to strive for in blog content writing. But offering basic, immediately usable information is a very compelling way to welcome prospects who are meeting you through your blog.

An insight:
“These businesses have learned the secret of differentiating via location.  They know they don’t have to be best in the world.  They only have to be best on the block. Once people are up on their feet, walking around, they get hungry….They assume high price means high quality.  And many never know the difference.”

Smart blog content writers know that there is no lack of sources where readers can find information on our subject.  But readers don’t want to do that – they want our help making sense out of the ocean of information out there. They want our guidance arriving at insights that will help them understand and use all that information.

Many consumers (those who assume a burger with a high price is a burger of high quality) never know the difference. “But YOU know the power of energy,” Thaddeus tells his blog readers. “YOU discern quality with a steady eye and are willing to work for it”.

Does your business blog help your new friends (your online visitors) see what you enjoy?