Valentine’s Day Inspires Loving Blog Content

Valentine’s Day offers the perfect opportunity for business owners or practitioners to show the love by offering a customer appreciation giveaway, Seray Kesin advises in her drip.com blog. Misfit.com takes a different approach – “it’s all about the self love”. Rather than asking buyers to spoil their Valentine, the company reframes the day into one of self-love. Estee lauder uses free shipping to upsell during Valentine’s day, Kesin notes. Of course, she adds, certain kinds of products and services lend themselves to a Valentine theme; others require extra creativity, and Kesin cites a few examples::

• an herb garden (“There’s hardly anything as satisfying as foraging for your own food and fixing a meal for two together….”
• a heart-shaped package of meats from Man Crate
• (Gal)entine’s Day, where ladies celebrate ladies

Wordstream.com offers some industry-specific Valentine’s Day promotional ideas:

• Fitness centers can host a special class for couples.
• Masseurs can run a couples massage class.
• Restaurants can run a couples cooking class and add heart-shaped items to their menu.
• Photographs can do half price quick sessions for couples.
• Service-based business can offer deals for showing love to your carpet/ computer/car.
• Panera took things to the extreme, offering to cater a wedding for couples who got engaged at one of their restaurants.
• Meeting venues can host a free singles event.

  Valentine’s Day is the perfect time to send out a message that lets your existing customers know that: You appreciate their business. You wouldn’t have a business if it weren’t for them, Copyblogger’s Sonia Simons suggests. “Go on a bit of a rant about why you do what you do. Make it personal, and make it your own. It doesn’t need to be long or complex, but it should be from the heart,” she advises. Simons isn’t crazy about the idea of offering discounts (that can put you into the “bargain” category, when where you really want to be is the “valuable” category).